Your Roadmap to Launching an ‘It’ Brand in 2025
Launching a brand that turns heads is no accident.
If you’re ready to make 2025 the year your brand takes center stage, it’s time to create a roadmap. The truth? The most talked-about brands don’t just happen—they’re meticulously crafted, step by step. From strategy to design to execution, every detail works in harmony to create an unforgettable launch.
Here’s your ultimate roadmap to ensure your brand stands out in 2025.
Step 1: Start Now by refining Your Vision
Ask yourself, are you looking to begin building hype while you continue to build things out behind the scenes? Or are you looking to go all in with a hard launch with your vision. Or would you prefer to do this in phases?
You know you are clear on your vision as a business, but maybe you’re still unsure of what this looks like as a whole brand story. Your first step isn’t going to be about visuals or identifying your marketing tactics, you can get crystal clear on these three things.
Identify Your Market Gap: What problem are you solving, and how is it different from what’s already out there? Think of Rhode Skin, which identified a gap for affordable, minimalist skincare that prioritizes barrier repair.
Understand Your Audience: Go beyond demographics. What does your ideal customer care about? What makes them loyal?
Clarify Your Brand Values: Are you a disruptor like SKIMS or rooted in tradition like Cuyana? Your values will guide every decision.
Pro Tip: This is the perfect time to book a brand strategy session. During this phase, my Deep-Dive Workshop helps founders like you map out your unique positioning, audience, and goals.
Step 2: Build Your Brand Identity (6-9 Months Before Launch)
This is where your brand takes shape—visually, strategically, and emotionally.
Logo & Color Palette: These aren’t just design choices; they’re emotional triggers. Think about how Alo Yoga’s earthy tones communicate balance and mindfulness.
Typography: From bold sans-serifs to delicate serifs, your font choices set the tone.
Packaging (if applicable): Whether it’s a beauty product or a coffee subscription box, your packaging is your first handshake with your customer. This is where your experience begins and ends to leave a lasting impression on your people.
Step 3: Plan Your Digital Presence (4-6 Months Before Launch)
Your website is your digital storefront, and it needs to work as hard as you do.
Coming Soon Pages: Build anticipation and capture leads with a waitlist.
Full Websites: Invest in a multi-page website that tells your story, sells your products, and establishes credibility.
Pro Tip: If you’re an e-commerce business, it might be a good idea to split this piece into two phases while you wait for your product photography and packaging copy. Building a hype is all about that brand awareness, creating excitement and the anticipation of what’s to come.
Social Media Prep: Start building your brand presence now—consistent visuals and messaging will be key.
Step 4: Create Pre-Launch Buzz (2-4 Months Before Launch)
Here’s where your marketing comes into play.
Teasers & Hints: Share behind-the-scenes moments of your process.
Influencer Collaborations: Partner with people who align with your values. Think Merit Beauty’s influencer gifting campaigns.
Email Waitlists: Engage your audience early with sneak peeks and exclusive updates.
Step 5: Refine Touchpoints (1 Month Before Launch)
This is your polishing phase.
Review every detail: your packaging, website, and even your email footers.
Set up analytics to track launch performance.
Prepare your audience with a countdown on social media or an email blast.
Step 6: Launch With Confidence
Your big day! Go all-in:
Host a launch event (virtual or in-person).
Share your story with your audience—why you started, your mission, and what makes your brand unique.
Leverage PR to amplify your reach.
Conclusion
2025 is your year to break through—but success doesn’t happen by chance. With a clear roadmap, strategic branding, and intentional touchpoints, your brand will lead, inspire, and connect deeply with your audience.
If you’re in the early stages of steps 1 and 2 and searching for a strategic design partner to help identify your market gaps and clarify your next moves, now is the perfect time to download the pricing guide and inquire. Once your inquiry form is submitted, we’ll start with an initial connection call and then dive into a Deep-Dive Workshop—designed to map out your unique positioning, audience, and goals before the design process begins.
