Upper East Linens is a family-owned bedding and household linens company that offers high-end, lived-in, organic and handmade fabrics.

Ashley, the founder behind Upper East Linens, came to me with the goal to create a brand that extended beyond the department store linens brand. As a designer, the goal was to transform linens into more than just a necessity, but a reflection of a lived-in, luxury—an attainable lifestyle piece.

The brand identity was crafted to elevate linens from functional to aesthetically pleasing, positioning Upper East Linens as a lifestyle brand that speaks to those who desire a refined lived-in elegance. By connecting with this market, we were able to carve out a space for Upper East Linens to serve as a bridge between everyday comfort and elevated living.